Track Chic, Inc. ™ is a fun membership opportunity for enthusiastic female race fans (*including NASCAR®, NASCAR Sprint Cup Series®, NASCAR Nationwide Series®, NASCAR Craftsman Truck®, the INDY Racing League®, INDYCAR® , INDY Pro Series®, Drag Racing NHRA/IHRA®, AMA Pro Racing®, World Rally Championship®, American Le Mans Series®, Grand American Rolex Series®, A1 Grand Prix Series®, Formula 1, Champ Car Atlantic Series®, IROC ®, Sprint NST®, WOW®, BTCC, WKA Karting Association® and others including non-sanctioned local neighborhood track favorites) who share a passion for motorsports and celebrate their special sense of Speed, Style & Sisterhood™. Track Chic represents a unique opportunity for corporate advertisers to reach a growing female audience within a male dominated sport. It also provides the vehicle with which to target, touch and track interaction with this fiercely loyal fan base.

Research estimates that there are 200+ million female race fans fueling the sport worldwide, and the numbers continue to grow:


Track Chic's focus on the many women involved in motorsports, its social membership phenomenon, and its charitable commitments provide a very strong sense of sisterhood to a market of over 200 million women worldwide. Known for their loyalty to brand sponsorships and the direct relationship between the fans' sense of "feeling part of the family" and their behavior/investment habits, Track Chic's sisterhood phenomenon offers advertisers the opportunity to reach an audience three times more likely to buy a sponsor's products because of their positive sense of "family".

Track Chic’s unique female membership base provides sponsors and affiliates direct access 24/7/365 to today’s primary source of buying power and opens the door for new industry categories to target and touch this coveted female-specific audience. Track Chic is the vehicle that allows new industries to identify themselves with motorsport fans known for their brand loyalty while avoiding the exorbitant licensing fees and sponsorship clutter so prevalent in the sport today.

According to studies by the TrendSight Group, women today make the buying decisions for:

• 83% of consumer product purchases
• 55% of consumer electronics purchases
• 80% of home improvement purchases
• Over 60% of new car purchases
• 83% of personal and family investments

Further, single women head 27% of all U.S households, and in 85% of married households, women take care of the checkbook and pay the bills.

(Source: Marketing to Women by Marti Barletta, 2006 Dearborn Trade Publishing)

For more information on becoming a Track Chic affiliate, to become a Track Chic official sponsor or to advertise to this valuable market, please contact us at: advertising@trackchic.com.